Our Story

At Adventa, we believe organisations deserve clear, impartial advice on AI and emerging technologies. Our founder, Ant Morse, recognised this need after nearly three decades leading digital transformation programmes in the telecoms and technology sector.

Too often, businesses were overwhelmed by hype or sold solutions they didn’t fully understand. Ant saw a gap for straightforward, trusted guidance, grounded in lived experience of delivering complex change at scale.

Adventa was created to fill that gap: a consultancy that helps organisations understand, prepare for, and embrace technologies such as Artificial Intelligence, Spatial Computing, Virtual Reality, Extended Reality, and the Internet of Things. These innovations are reshaping how we live, work, and compete and our role is to help you navigate both the opportunities and risks alike.

With Adventa, you gain direct access to experts — without sales teams in the middle — ensuring advice that is transparent, practical, and aligned to your organisation’s goals.

Our Model

We believe organisations require a simpler, more flexible model of support to help them navigate the transformations ahead.

Adventa provides:

Accessible guidance — from initial AI overviews for executives to hands-on workshops for teams, to pilots and full AI solution deployments
Switch-on, switch-off support — simply support packages you can scale as your needs evolve.
Practical transformation expertise — informed by decades of lived experiences in leading digital change in industries with focus on security, governance and accessibility.

Led by Futurist, Author, and Thought Leader Ant Morse, our model is designed for organisations that want to cut through complexity, build confidence in new technologies, and move at pace without unnecessary cost.

He is supported by a trusted network of expert facilitators and industry specialists. Using a Gig Economy model, Adventa ensures you only pay for the expertise you need, when you need it “as a service.” This gives you the flexibility to access the right skills at the right time, without the overheads of expanding your full-time team.

About Our Founder

Ant Morse is a recognised thought leader in AI, digital transformation, and emerging technologies. With over 30 years’ experience, he has advised some of the world’s leading brands and Government departments on not only new technologies but also their societal and economic impact.

Ant has a proven track record of anticipating trends in AI and emerging technology, with many of his predictions already coming true. He continues to shape thinking on how these innovations will influence industries, economies, and communities in the years ahead, ensuring our customers are at the very forefront of technology and transformation.

Adventa - a new model of support

Our Approach - We Explore the advent of new Technologies

We scan the horizon of new Inventions and innovations

Helping organisations understand not only the new technologies, but also the evolving societal and economic trends currently underway

Helping you understand all new technologies

From the confusing world of AI through to Digital Workplace, Spatial Computing and IoT

We cut through the hype and complexity,

providing you with clear, jargon-free overviews and explanations of all the latest technologies in play and ensure everyone has a sound understanding of the basics

Evalutating the Possibilities

Once everyone understands the basics, We then offer an efficient and effective innovation process,

To help your teams explore and evaluate how these new technologies could address current challenges in your business

Focusing on the Important Opportunities

From the mass of opportunities we find, we'll whittle them down to focus in on the important stuff and to fail fast on the noise.

Embracing new technologies

Then Exploring the practical applications and use cases available in the market today,

Looking at whats out there and how you can harness the power of new technologies,

To work smarter, both now and in the future.

Your Guide to the Future

We build a clear laydown plan of the possibilities and opportunities

Mapping a route to carefully and sensible navigate your technology future

Bringing your people and suppliers on the Journey of change

And we work across your organization and wider partnerships.

Creating cross-functional collaborations,

Ensuring we learn from everybody

and that we take everyone on the journey

Taking Considered Steps

But we also take careful and considered steps.

Evaluating the risk, Observing regulations, the actual use of your Data sets and adherence to ethical guidelines and overall responsible technology practices.

Providing Support As A Service

We provide you access to the expertise, and experience as required, when required.

You choose the level of support you need,

from initial Audit & Readiness reviews, through to information & education sessions, innovation & Ideation workshops, or asking us to lead more in-depth projects and strategy support.

We do this as a service, without the ongoing cost burden of you recruiting experts in every field.

Developing your People

We don’t just provide our services, we inform and up-skill your teams, passing on the tools and methodologies we use so they can be self-sufficient in the future.

Helping you move your people skills in line with moving technologies